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Product Marketing Manager, - eCommerce & Retail, Southeast Asia #Immediate*

Job LocationSingapore
EducationNot Mentioned
SalaryNot Disclosed
IndustryComputer / Information Technology (Software)
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

ResponsibilitiesTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.TikTok seeks a product marketing professional with a background in digital media to lead go-to-market for eCommerce and retail solutions in Southeast Asia. Sitting as part of SEA Product Marketing team in the Product Strategy & Operations organization, the role involves close collaboration with both in-market sales and global & regional product teams in a high growth environment. Abilities to self-motivate, prioritise projects and influence cross functional partners are key skills. Ideal candidate should have experience working with digital advertising products in a product marketing capacity and also be familiar with eCommerce and/or retail industry. This is a full-time position based in Singapore.Responsibilities:Own product growth and adoption for TikToks Vertical ad solutions (Dynamic Showcase Ads, Collection Ads, Lead Generation Ads, etc) in Southeast Asia;Collaborate with Sales & Account Management teams to develop best practices through the lens of eCommerce & retail clients to drive business outcomes;Partner with Sales leadership, Business Marketing, Global & Regional product marketing teams to set long-term objectives and develop go-to-market strategies for eComm and retail vertical;Collaborate with Regional Product Marketing team to plan and deliver product training to sales teams and develop local product marketing collaterals;Act as the voice of the market to the product team; analyze, evaluate and synthesize market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps.Qualifications5+ years of experience in product marketing, product strategy, digital advertising or relevant experience with a strong focus on performance/direct response campaigns;Track record of influencing cross-functional teams;Ability to set priorities, problem solve, multi-task and work independently;Flexible team player who thrives in a fast-paced, often ambiguous, environment;Fluency in English is a must. Excellent communication and interpersonal skills;A commercial and data-driven mindset with experience conducting market research and analysis, building business cases to influence product management decisions;Bachelors degree or above.Preferred qualifications:Experience in digital marketing business for performance/direct response campaigns;Possess a strong knowledge of trends in the eComm and retail industry and strong understanding of clients digital marketing objectives for these industries;Ability and desire to solve complex problems with data and quantitative analytical skills;Proficiency in local Southeast Asian Language (Vietnamese, Bahasa, Thai) will be an advantage.

About Company

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok is a global short-form mobile video platform that allows you to express yourself by creating content. It gives rise to engaging, interactive challenges and trending topics in which anyone can participate. TikTok aims to capture and showcase the worlds creativity, knowledge, and moments that matter, directly from your mobile phone. TikTok has global offices in many cities, including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

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