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First VP / VP, Marketing Analytics Dev. Lead, (Adobe Campaign)

Job LocationSingapore
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

About UOBUnited Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.About the DepartmentOur team comprises five teams of specialists with distinct capabilities: business partnership, technology, operations, risk governance and planning support and services. We work closely together to harness the power of technology to support our physical and digital banking services and operations. This includes developing, centralizing and standardizing technology systems as well as banking operations in Singapore and overseas branches.Job ResponsibilitiesThis role will lead the solution architecture aspects of Data Analytics and Marketing Automation domain encompassing Marketing Automation, Big Data engineering, Data Warehousing, Data Integration, Data Quality, Data Modelling, Visualization, Analytics, Machine Learning based model development, etc.Responsibilities include:Work closely with business partners to define technology solutions for business requirements/capability roadmapCollaborate with technology peers and leaders to define the future architecture and application roadmapCreate/maintain principles, practices, and standards to get there. Influence leadership and staff to constantly move towards it. Monitor the adoption and efficacy of architectural standards and practicesCollaborate across the technology organization in ensuring execution plans are aligned with architecture and application roadmapDrive change across the Data engineering team via personal credibility, experience. Need to demonstrate empathy, continually balancing between autocracy vs. autonomy vs. anarchy around technology choices and changeCreate awareness and buy-in amongst various stakeholders about architecture, design pattern, framework and new way of working. Needs to be able to act as a mentor/executor when requiredParticipate in and lead cross-bank technology initiativesFunctional knowledge of Retail bank, Wholesale, Global Markets, Finance, Risk and Compliance oriented products & business processes Familiarity with Marketing Automation and Analytics solutions and technologies like Unica Campaign, SAS Marketing Automation, Salesforce Marketing CloudJob RequirementsFunctional skillsetsStrong in defining end-to-end solution in real time and batch campaign management (across data sourcing, plan, design, execute, fulfil and measure)Data source integration and event sourcingTargeting and segmentationCampaign and offer eligibility and prioritizationChannel integration and deliveryClosed loop analysis and fulfillment initiationRequest and approval process for the new campaigns/offersGood business domain knowledge in the Financial Services industryComplementing marketing automation platform with AI/ML based model integration Technical skillsetsAdobe Campaign. This should be based on hybrid solutions comprising both on-premise and cloud componentsAdobe Analytics (good to have)Unica Campaign, SAS Marketing Automation, Salesforce Marketing Cloud (good to have)Associated technologies for integration e.g. SMPP, Adobe SDK/APIAssociated technologies for customization e.g. Java, Javascript, SQL, XML, data modellingData mart, ETL and reporting technologies (good to have)QualificationsDeep experience in marketing automation technologies and processes e.g. Adobe Campaign (preferred), Unica Campaign, SAS Marketing Automation, Salesforce Marketing Cloud (good to have)Good experience in defining the associated operating models in support of the Marketing automation and analytics solutionGood experience with large scale technology modernizations and platform migrations of data warehouse, data marts, reporting tools etcExpertise in large databases involving e.g. Oracle, Teradata etc (good to have)Expertise in Data Integration tools/platform e.g. Informatica, IBM Data Stage etc (good to have)Expertise in Visualization tools/platform e.g. Qlik, Power BI etc (good to have)Expertise in Big Data Engineering tools/platform e.g. Cloudera, Horton Works, APACHE etc. Deep expertise in HDFS, HIVE, IMPALA, Kafka, SPARK, YARN is a plus (good to have)10+ years of experience of services, product development, infrastructure and security experience as an architect or similar hands-on technology leadership roleDeep knowledge of modern technology stacks, software development tools and practices, application and system performance monitoring, and the patterns and practices required to build highly available and scalable servicesDetailed understanding of infrastructure, integration, virtualization, storage, networks, and security technologiesDetailed understanding of Industry data model, reporting data model and other standard data model required to support build-out of static and dynamic analytical capabilities Has operated in a mixed portfolio of cloud-native and legacy technologiesPassion to leverage Data/Analytics and Machine learning to advance business projectsRecent experience with technology organization and culture transformations, particularly integrating effective Agile planning and development practices across large organizationsExperience designing, building, and operating high volume, client facing SaaS productsSolid financial and operational acumen. You must understand the cost of trade-offs of various technology decisions and be able to model short and long-term implicationsExperience or certification in the below technologies will be an added advantage:Demonstrates experience in translating high level business capability requirements into executable technical solutions in the larger context of Domain Architecture focused on DATABroad experience of projects involving one/more of relevant Data Analytics technology areas viz BIG Data engineering, Data Warehousing, Data Integration, Data Quality, Data Modelling, Visualization, Analytics, Decision Systems, Machine Learning based model developmentPrior experience in defining enterprise data roadmaps for up-scaling and/or modernization of Data architecturePrior Experience in leading experimentation and selection of technologies by leveraging his/her expertise on technology drivers, trends, analysis of cost and complexity with organizational and operational capabilitiesEducationA Master’s degree in Computer Science or closely related discipline or a BS degree in Computer science, Engineering, Physics, or Mathematics with significant relevant software development and Big data experience.What will help you succeed in this roleAdopt an uncompromising attitude when it comes to quality and help raise bar of products and team members Be a team player who communicates effectively and professionally with both internal and external customers. Evidence of your ability to influence an organizationMake good technical decisions that provide solutions to business challengesEmbrace tackling and resolving complex technical design issuesPossess strong problem solving and decision-making skills while exercising good judgmentAbility to understand the big picture – can step back and understand the context of problems before applying analytical skills to address the issuesProven ability to communicate and develop long lasting relationships with all levels of Management in a clear, concise mannerBe a part of UOB FamilyUOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidates age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.Apply now and make a difference.

About Company

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.
In 1935, amid the economic uncertainties following the Great Depression, UOB opened its doors to offer banking services for the merchant community in Singapore.
Since then, UOB has grown organically and through a series of strategic acquisitions. Today, UOB is rated among the world’s top banks: ‘Aa1’ by Moody’s and ‘AA-’ by Standard & Poor’s and Fitch Ratings.
Generations of UOB employees for the past 80 years have carried through the entrepreneurial spirit, focus on long-term value creation and an unwavering commitment to do what is right for our customers and our colleagues.
At UOB, we believe in being a responsible financial services provider and we are committed to making a difference in the lives of our stakeholders and in the communities in which we operate.
Just as we are dedicated to helping our customers manage their finances wisely and grow their businesses, UOB is steadfast in our support of social development, particularly in the areas of art, children and education.

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