Singapore Job Mela
Register for Job
East-Region Jobs
Hougang Jobs
Jurong-East Jobs
Jurong-West Jobs
Kampong-Glam Jobs
Novena Jobs
Temasek Jobs
West Coast Jobs
Oil & Gas Jobs
Banking Jobs
Construction Jobs
Top Management Jobs
IT - Software Jobs
Medical Healthcare Jobs
Purchase / Logistics Jobs
Sales
Ajax Jobs
Designing Jobs
ASP .NET Jobs
Java Jobs
MySQL Jobs
Sap hr Jobs
Software Testing Jobs
Html Jobs
IT Jobs
Logistics Jobs
Customer Service Jobs
Airport Jobs
Banking Jobs
Driver Jobs
Part Time Jobs
Civil Engineering Jobs
Accountant Jobs
Safety Officer Jobs
Nursing Jobs
Civil Engineering Jobs
Hospitality Jobs
Part Time Jobs
Security Jobs
Finance Jobs
Marketing Jobs
Shipping Jobs
Real Estate Jobs
Telecom Jobs

Assistant Regional Marketing Manager

Job LocationPaya Lebar
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

The Assistant Regional Marketing Manager contributes to the realisation of the organisation’s business strategies by driving its digital marketing and integrated marketing communications (IMC) strategy, developing go-to-market product positioning strategy, generating data-driven insights and monitoring budgets.S/he develops roadmaps for new and existing products and services, determines marketing strategies, and is responsible for the development and curation of offline and digital content for I Can Read in regional markets.The Assistant Regional Marketing Manager works in a fast-paced, dynamic and digitally-centric environment where s/he is expected to lead the development of appealing marketing concepts to promote the organisation and its products.S/he is an innovative, energetic, collaborative and highly adaptable team player. The candidate is digitally-savvy and possesses a strong business acumen, strong interpersonal skills and a high level of initiative.The Responsibilities:Establish, implement and manage the regional marketing communication plans. This includes supporting the planning, development, execution and tracking of digital marketing and integrated marketing communications (IMC) strategies and seasonal campaigns to drive brand awareness and increase lead generation covering the following areas:A. Brand StrategyTo develop the I Can Read regional brand marketing strategy across both online and offline channels.Plays the role as a brand custodian and assist to formulate brand/communication policies and guidelines. The candidate is the gatekeeper of the ICR brand and responsible for the usage and allocation of the marketing assets, communication policies and guidelines for all markets globally.Collaborate and guide in country teams on growing I Can Read brand equity while adhering to regional brand guidelines. This includes overseeing, curating offline/ digital content and collaterals to ensure accuracy.Assist with planning and rolling out of regional wide campaigns to respective countries based on the brand strategy/direction.Develop budgets and determine targets of key performance measures to evaluate effectiveness of marketing campaigns and recommend improvements by optimising marketing spend and performance.B. Marketing ResourceDevelopment of communication toolkits for the region which includes the creation/curation of region-specific content assets aligned to the regional marketing needs.Updating and consolidating the Marketing Resource Library.C. Online MarketingOverall management of I Can Read’s social media and online assets.Setting up of new market’s Social Media platforms (Facebook, Instagram, YouTube) wherever needed and applicable.Managing and updating of new content for select markets.Oversee/Curate the I Can Read websites including updating of content for select markets.Assist the in-country marketing which encompasses and not limited to the following areas: SEO/SEM, database marketing, email, social media and display advertising campaigns; may need to work with agency or marketing team from the respective markets.D. Offline MarketingCoordinate request and manage requirements from overseas markets.Support offline marketing initiatives by different markets.Gives suggestion and inputs of logistics and other necessary requirements for events in other regional markets.E. OthersManage partner and franchisees, marketing vendors, partnership marketing, where applicable.Design and coordinate marketing merchandise to ensure quality and on time delivery.Guide marketing team from the regional markets.Support ad-hoc projects assigned.Experience and Qualifications:Candidate should possess at least a Bachelor’s Degree preferably in marketing or a related field with at least 3-4 years of experience.Candidate needs to be proficient in digital marketing and social media marketing. Familiarity with HubSpot is a plus.Good working knowledge of website and marketing analytics tools, HTML, CSS, JavaScript development etc is a plus.Experience in B2C sectors such as Education, Retail or Hospitality will be an advantage.Proficiency in English and Chinese, both written and spoken.Excellent computer skills and MS Office proficient.The Candidate has the following traits:Highly creative with experience in identifying target audience and devising effective and engaging digital campaigns.Self-motivated and able to manage and prioritise and tasks and time efficiently.Strong leadership and mentoring skills.Ability to meet deadlines, work under pressure and manage a variety of different projects simultaneously.Customer-focused.Understanding of education/enrichment industry will be an advantage.

About Company

I Can Read is celebrating more than 20 years of experience and success!
Today, in Singapore, we are a leading English enrichment centre, and have expanded to more than 200 centres and school partners in over 15 countries and cities within Asia and the Middle East. With our trademarked and copyrighted methodology, we provide the best in-class curriculum relevant to today’s market. We have celebrated over 300,000 success stories of children who have benefited from our programme!
We give back to our community! I Can Read (Singapore) was awarded as an “Honouree” Brands for Goods Award 2019 for recognition of our Corporate Social Responsibility programme. Our I Can Read with JOY programme provided more than 200 children from financially disadvantaged backgrounds with complimentary I Can Read Lessons.
I Can Read (Singapore) has adopted the Tripartite Standards. We are committed to being a fair and progressive employer as set out by the Ministry of Manpower, Singapore; alongside this we offer opportunities for personal growth and development.

APPLY NOW

Assistant Regional Marketing Manager Related Jobs

© 2020 Singaporejobmela.com All Rights Reserved