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Assistant Digital Marketing Manager

Job LocationOrchard
EducationNot Mentioned
SalaryNot Disclosed
IndustryRetail / Merchandise
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

Responsible for developing, implementing and executing the current website to deliver the desired digital experience.Experience in conceptualizing, proposing, planning and executing online marketing content and campaigns to drive web traffic and engagementPlan and execute digital marketing, including but not limited to SEO / SEM, social media and microsite/display advertising campaigns.Design, build and maintain social media presence.Efficient management of customer conversations on social media.Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insights.Brainstorm new and creative growth strategies.Instrument conversion points and optimize user funnelsEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

About Company

Established in 1972 as a humble, single-store family business, the group is now a distinguished public-listed retail enterprise with over 45 boutiques across the region, including Singapore, Malaysia, Thailand, Indonesia, Hong Kong, Taiwan and Australia. The wide presence takes into account our latest acquisition on Sincere Watch. At Cortina Watch, we take immense pride in our genuine service and unmatched horological expertise. Throughout the decades, we have journeyed with generations of watch lovers as they discover their dream timepieces, by sharing our knowledge, insights, and passion for the craft of fine watchmaking.The group remains committed to bringing an extensive, intricately curated selection of preeminent haute horlogerie brands to our connoisseurs or watch enthusiasts.

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