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Job Location | East |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Food & Beverage / Catering / Restaurant |
Functional Area | Not Mentioned |
EmploymentType | Full-time |
RESPONSIBILITIES:Responsible for overall packaging design including day-to-day needs, festive gift packaging and OEM merchandises to ensure consistency with campaign concept and adherence to brand standards.Ability to design and create packaging assets (both structural and graphic), ensuring packaging is functionally viable, visually appealing and cost-effective that communicates the right brand, quality and price perception.Prepare packaging guidelines/SOP to facilitate operations and CK workflow.Working closely with R&D and collaborate with cross functional teams to timely execute projects from concept through to production.Assist in food/packaging display for store, working closely with Visual Merchandisers in enhancing product appeal.Research of packaging trends, new materials insights.REQUIREMENTS:Degree/ Diploma in a relevant graphic / industrial design / packaging design discipline or equivalent.Preferably 1 - 2 years of relevant working experience, preferably in FMCG product packaging designing and prototyping.Proficient in MS Office, Adobe Creative Suite (specifically Illustrator and Photoshop), 3D tools preferable but not essential.Good understanding and able to balance product packaging needs, including ecological, economical, structural and visual appeal.Excellent attention to detail and keen eye for aesthetics.Able to multi-task, ability to work under tight timeline.
BreadTalk is a distinctive, award-winning Singapore brand that has gained international appeal. It is renowned for the way it has revolutionised the culture of bread consumption with its visually appealing and creative products.
BreadTalk has earned both industry and consumer recognition for its brand efforts. Its international brand accolades include its success at the prestigious World Retail Awards in 2014 in Paris; and clinching its first win at London-based World Branding Awards for ‘’Brand of the Year’’ in the Bakery Category in 2015. Other wins include consecutive accolades in the ‘’Five Star Diamond Brand Award’’ by the World Brand Laboratory in Shanghai; and it was voted by consumers as their ‘’Top Brand’’ for Franchise and Bakery categories by the Influential Brands Awards in Singapore from 2013 to 2015.