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Executive/Senior Executive, Marketing & Communications

Job LocationEast
EducationNot Mentioned
SalaryNot Disclosed
IndustryNon-Profit Organisation / Social Services / NGO
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

Job Role Description:The Marketing Communications Executive Executive provides advertising, promotions and public relations support for the various business units in Morning Star Community Services (MSCS). He/She supports the compliance of corporate brand guidelines across marketing channels and departments, conducts market profiling and analyses market findings and marketing channels to support marketing strategies formulation.He/She designs marketing content, develops collaterals for marketing campaigns, executes marketing and media-related activities and events, and analyses the performance of marketing campaigns. He/She is also responsible for coordinating customer engagement efforts and executing measures to enhance customer experience across marketing platforms.He/She develops press releases and media kits for distribution and collates responses for media queries. He coordinates engagements with vendors and creative agencies, working closely with them on marketing projects. His/Her role includes managing contact databases, reporting budget utilisation and spending as well as conducting research on new technology applications to spur innovation in customer experience.Innovative and resourceful, he/she keeps himself informed on MSCS’s offerings, sector market trends and major events and activities. He/She possesses good networking ability and is quick to adapt to change in a fast-paced environment. He/She may be required to work irregular hours to support the execution of events and activities.Key responsibility areasManage brand equity:Analyse market research findings on brand awareness and associationSupport the development of brand guidelines according to overall brand imageConduct training to internal stakeholders on brand guidelinesMaintain the performance of organisations website and digital and social media platforms and their adherence  to brand guidelinesPerform analyses of reputation risk to determine business impact to organisationDevelop marketing strategies:Analyse market research findings to support the development of marketing strategies and plansConduct market profiling to identify potential market segmentsPerform data analyses on the performance of marketing channelsAnalyse website traffic and digital and social media platforms to identify marketing opportunitiesGather data to generate commercial insights to support the development of marketing plansManage marketing campaigns and events:Design marketing content for traditional, digital and social media campaigns according to design concepts and ideasDevelop editorial content, design layout and printing specifications of collateralsExecute production and distribution of marketing collaterals and paraphernaliaExecute marketing campaigns and media-related activities and eventsExecute measures to enhance customer experience across traditional, digital and social media platforms and customer touch pointsAnalyse performance of marketing campaigns and achievement of key performance indicators to identify areas of improvementCollaborate with vendors and creative agencies on project requirementsManage marketing communications and public relations:Analyse media and market data to identify appropriate media options and key target audience for communicationCoordinate customer engagement efforts via digital and social media platformsDevelop press releases and media kits for distribution to targeted media partnersCoordinate and collate responses for media queriesMonitor social media platforms on user opinions and follow up with appropriate actionsReport Management and continuous improvement:Prepare marketing reports for tracking and analysesCategorise contact databases according to target market segmentsReport budget utilisation and spendingRequirementsDiploma and Degree holders in Mass Communication, Marketing and Business Administration/Management may apply. We also welcome mid-career switchers.2-3 years of experience in similar roles preferredCommunication: ability to articulate and discuss ideas and persuade others to achieve common outcomes.Creative Thinking: ability to connect or combine ideas/information from unrelated fields or applications to generate multiple ideas to bring about a specific outcome.Decision Making: ability to make decisions in a complex setting to achieve intended goals, using a structured process and multiple sources of available information.Digital Literacy: ability to use available software features to enhance documents, analyse and manipulate data, and use ICT to organise, share and communicate information clearly and coherently.Sense Making: ability to interpret data to uncover patterns and trends between various sources of data.

About Company

The Vision of Morning Star Community Services Ltd (MSCS) is to empower families and individuals to build vibrant communities that make a difference to society.  Our mission is to enrich and strengthen family relationships through practical skills and support such as:

Before and After School Care Services (SCS);
NOVA Learning Intervention Programme 
CareNights Programme
Parent-Child Programme;
Parent-Youth Programme; and
Counselling Programme; etc.

Moving forward, we aim to assist single-parent to cope with the formation and transformation of their children.

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